Importance of “patriotism” during war Essay

Wilfred Owen in his poem â€Å"Asleep† and Andrew Hudgins in his poem â€Å"Listen? The Flies† have analyzed the concepts of death, war and violence. Even though both poets experienced the military actions themselves, they did not describe the life of soldiers and the philosophy of war from the patriotic point of view. On the contrary, in their poems Owen and Hudgins illustrated the most horrible scenes of war that emphasize that war can never be justified because it destroys human life and brings physical and moral sufferings. Both poets portray death as the only way out for soldiers, express compassion towards soldiers as the greatest victims of war and describe low importance of human life as the result of military actions in order to disprove the idea of patriotism that plays upon the mind of soldiers and exploits them for the mercenary interests of their governors. First, Andrew Hudgins and Wilfred Owen justify death to some extent because it rescues soldiers from anger of war and occurs as the natural process unlike war that goes against all moral laws.   When Hudgins talks about war in his poem he describes human life as purity that was shaded by war and turned into putrefaction: â€Å"everything that lives is pitched from purity to putrefaction, back and forth†.   At the same time Wilfred Owen, uses comparison in order to show that death becomes more pleasant than life during war. He compares death to the deep sleep: â€Å"his deeper sleep lies shaded by the shaking of great wings, and the thoughts that hung the stars.† The soldier in the poem has finally got a chance to have some rest after long days of battle. The main characters of both poems are not afraid of death and to some extent they accept it because even death cannot be more frightful than war. Thus, in the poem â€Å"Asleep† Wilfred Owen describes the soldier who does not suffer in his dead sleep because he is â€Å"above these clouds, these rains, these sleets of lead†, above all severe weather conditions, constant attacks and stress from killing and being killed. Moreover, those soldiers who are still alive envy the dead soldier that does not have to wake up in the morning and see the horrors of war again. Similar to Wilfred Owen, Andrew Hudgins refers to Bible to justify death. He uses allusion and gives quotes from the Bible to show that death is more natural for a soldier than war: â€Å"from ash to ash, it says, from dust to dust, with fire and dirty water in between†. Hudgins depicts how soldiers were waiting for death in prison camps praising the flies. The flies are symbols of death that is always near. In the last part of the poem the author killed a fly that got in his room but he knows that there will be more flies in the future. The main character of the poem does not see any point in struggling for life because it’s easier to accept death that is unavoidable during war.   Thus, according to both authors, the horrors of war lead to the condition when death becomes a happy end for a soldier because it sets him free from all the hardships that he has to go through during war and it can be explained by laws of nature. Second, the authors stress the cruelty of military actions by describing the dead soldiers as the greatest victims of war and showing their compassion for them. The length and the concentration of events in both poems are the brightest indication of the authors’ ability to awaken in the mind of readers the same kind of sympathy that both poets have for their characters. The length of the both poems does not let the reader to remain indifferent to the events which take place and arouses the feelings of grief, horror and deep sorrow in the reader’s mind. Thus, the poem of Wilfred Owen is short that enables us to read it at one sitting at the highest degree of excitement. The phrases in the poem â€Å"Asleep† are abrupt that turns the reading into the process when there is a minute to think and move to the next line. The poem by Andrew Hudgins is longer; however, most of the sentences are short and it provokes the reader to pay attention to every detail and not to leave anything without attention. All events which occur in the poem â€Å"Asleep† are concentrated in one place during certain time interval; at the same time in the poem â€Å"Listen? The Flies† the author tells about events which happened in different places during different periods of time. The concentration of time and place in the poem by Wilfred Owen is used because the author wants stay-at-home citizens to be carried to the battle field for a moment, experience what the soldiers experience every day and see the â€Å"backstage† and the reality of war. Lack of focus on time and place in the poem by Andrew Hudgins makes the reader see the war from the different standpoints and contemplate more about the meaning of life. Thus, at the beginning Hudgins describes how he noticed the body of the dead soldier, and then he points out that death took away many people in prison camps, after that he explains death using quotes from Bible and at the end he goes back to the symbolic scene with the flies. Third, both authors illustrate that military victory and destruction of enemies during war have higher importance than life of a person. The soldiers in both poems are described as some human bodies without soul rather than as human beings. In the poem â€Å"Asleep† no one notices the dead soldier; his head â€Å"confuses more and more with the low mould† and his hair becomes of the same color â€Å"with the grey grass of finished fields†.   It seems like the soldier is the machine that is out of order. Andrew Hudgins describes with certain irony the scene when the soldiers â€Å"walked the marsh† and sang the patriotic song; however, their friend was dead. The author portrays how someone’s death can be neglected because patriotic idea supported by political and economic interests plays more important role.   The dead soldiers are heroes because they were killed for their country. However, the question remains whether the interests that they defend are the interests of people or the interests of politicians. Both poems lead us to the conclusion that the consequences of patriotism are death and emotional breakdown. The poets used different techniques to emphasize that the glorious idea of military patriotism is based on political ambitions and soldiers are only instruments. The romantic beliefs about nobility of military actions made both characters of the poems the victims of war whose life lost its value and death became the answer to sufferings and hardships.

My Unforgettable childhood events Essay

I have some bad while some good incident or occasions, which are never forgettable for me. For example, my circumstance after completing middle school graduation, which was good in one-way of thinking; however, it is bad in my way of thinking. Every person or family or country has some unforgettable occasion or events. For instance, America had the 9/11 incident, which is considered bad for USA. I was an average student when I was in Middle school and had so many dreams to fulfill after graduations such as to go for vacations, making fun with friends, etc., but there was someone who wanted to prove himself that he was enemy of my happiness. As I completed my middle school with good grades along with the age of 14, my dad came to me and said â€Å"I have a big surprise for you.† He said he got something, which would be helpful for me, along with studying in the High school. First of all, I became happy by thinking that he brought a new bike for me. However, that happiness was with me until he said what the surprise was. As soon as he told me about his surprise, I was really shocked and was not happy anymore, because he wanted me to help him in his business, which is a small printing press. I thought that I would make fun with my friends and enjoy my life fully when I completed my middle school and would go to the High school to get a higher education. I did not understand why he was trying to snatch my freedom, as I was expecting a good gift from him. I was not happy with my dad after knowing his intension for me. The reason for my unhappiness is that I did not go anywhere during my school days and did not know anything outside my county. I did not even visit out of state for enjoying vacation or for fun. Sometimes some theory or thinking has negative approach or has positive approach according to ones understanding. The same thing happened in my case. He was right according to his point of view. He was thinking about my future. He did not want me to just study, but he did like to introduce me to the outside economy and how to deal with people, which can only be learned by personal experience at a job place. After he told me why he was telling me to do a job, I realized that he was right. I also realized that he loves me a lot and takes care of me. He wanted me to get a good education with part time activities in the press company with him. Every parents feel proud depending on the success of their son/daughter. My dad loves me very much and also takes care of me. He always looks forward in bringing me up. He usually tells me about different good opportunities and also encourages me to join. If I do well in my study or any other matter, my dad feels that he himself gets success. He looks at his achievements by my achievements. He does not want to see his own head get down because of me. Every father has a dream that his son or daughter does well in every stage of life and gets much success. Even though my father did not do well during his young study age, he expects his children to do better than himself in the studies or job or any other position. If someone is a doctor or a pharmacist or at a high position in society then his/her parents feel proud by exposing his/her intelligence or his/her success in life. While on the other hand, sometimes parents might feel shame in front of others just because of their children. So, if I do something good, which people appreciate, my dad becomes happy and says â€Å"I am proud of you.† My dad want to me be a good educated man in society first, then I am free to enjoy anything. Therefore as soon as I completed my middle school, my dad told me to work with him, which I can say is a bad incident or occasion for me. However, when I understand that there is a big fact behind that, it would not be any bad incident or news for me. My dad explained me very politely that once I would be a good educated person in a society, then I would have a much time to enjoy life and do what ever I want, which I could not able to do during my school days. Thus because of only this circumstances, I can present my self as an independent person in society. That was considered almost a good change in my life. There are so many people who have either good occasion or bad one, but for me it has a dual nature depending on the way of thinking.

Assessment on English for Cambodian Textbook Uses

Assessment on English for Cambodian Textbook Uses The fall of the Pol Pot regime in 1979 contributed to a new step toward introducing new foreign languages-Vietnamese, and Russian, in Cambodian education system. However, at the end of cold war in late 1989, French and English were reintroduced once again at lower secondary school education after a long period of prohibition of teaching the two languages toward the end of Lon Nol regime in 1975 (Igawa, 2008). Although French and English have been taught ever since that time, English has become the first foreign language owing to the fact that there has been a switching allocation of language resources from French to English (Clayton, 2006). Since English becomes more and more influential language in Cambodia, high attention has been drawn to make this language more and more communicable among school girls and boys at basic education level from grade 7 to grade 12. Meanwhile, the main the purpose of Lower Secondary School (LSS) is to have students fully participate in the society and become a productive citizen. In this regard, the objective of teaching foreign language at that level is set to serve basic communicative competence for the students (MoYES, 2004). To serve the above objective, in Lower and Upper Secondary school levels from grade 7 to grade 12, MoEYS employs the book series named English for Cambodia to teach students, which was initially piloted in 1996-1997 academic year (MoEYS, 1999). Before the publication of English for Cambodia (EFC) series, many textbook series such as Headway, English for Today, and streamline, to name but a few, were utilized to teach Cambodian Secondary School students. Shortly after several projects had been conducted to develop an appropriate English textbook for Cambodia, EFC textbook series were published with six levels in which one level is confined for the whole academic year of each grade at both Lower and Upper Secondary schools in Cambodia (Vira, 2002). In grade 7, students are to take the first level of the bo ok named â€Å"English for Cambodia: Book 1†. The book is written in English including the explanatory part in the first section. The textbook content is organized on the grammar basis containing a number of chapters which each is subdivided into 4 or 3 units to explain the target grammar, some drills using the grammar, short dialogues with questions to check for comprehension, and reading texts. From the content, each chapter subsequently orientates students towards communicative goal (MoEYS, 1999). English for Cambodia, book one, was developed in forms of teacher’s guide and student book in respect to MoEYS Textbook Master Plan (1996) and cooperated with Cambodian research institutions. This textbook was designed on the basis of MoEYS English Syllabus for grade 7 students and accompanied by the teaching methodology developed by teacher trainers during training course for Lower Secondary English trainees. In particular, the main features of teaching methodology in thi s book is characterized as: enhancing 4 language skill practices namely listening, speaking, reading, and writing; practicing grammatical structure and vocabulary and introducing systematic and appropriate means of communicative language function; various effective teaching and learning technique presented in each unit; and regular interaction between students and teachers (MoEYS, 1999).

Neo-Malthusians and Anti-Multhusians Research Paper

Neo-Malthusians and Anti-Multhusians - Research Paper Example The increase in population makes people to adjust and stimulate or trigger change in agricultural production techniques (Hubbert, 2010). According to Anti-Malthusians perception on population growth, people can adjust and cope with the current resource needs and food. An increase of population will make people to make adjustment in agriculture by using techniques like greenhouse crops, fish farming, artificial pesticides and terrace farming in order to meet the demand (DP Geography, 2015). On the other hand, Neo-Malthusians believe that growth in pollution will affect human life. Neo-Malthusians claim that, population growth will brings about war, diseases, low standards of living and famine (Sunderline, 2003). In order to avoid those calamities the population growth should be accompanied by an increase in food supply. The Neo-Malthusians perception is correct because an increase of people will mark an increase in food demand. If the increase in food demand will not be handled then people will be face more difficulties (Weeks, 2015). Neo-Malthusians and Anti-Malthusians have different perception on the effects of population growth. The Neo-Malthusians beliefs are correct because an increase in population will cause an increase in resource demand. It will take time to adjust in order to meet the demand. Anti-Malthusian belief that the population will cope by adjusting food production techniques hence there will be no effect. Population growth always brings about changes which can take people more time before adjusting. DP Geography (2015). Neo-Malthusians and Anti-Malthusians. Retrieved January 12, 2015, from

London's Fashion Today, From Primark to the club kids Essay

London's Fashion Today, From Primark to the club kids - Essay Example The essay "London's Fashion Today, From Primark to the club kids" discovers the London's fashion nowadays. On the one hand it is promoting healthy living, the other addicted to harmful habits. An important development today, small producers have been targeted at specific groups, and therefore base their production depending on needs of the groups.Fashion is the result of multifaceted interaction affect the mood of the masses of people. And the creation of models is often only show, because it is not demanded by society. And if to consider the notion of fashion, it is nothing like that by a majority. Thus the greatest success in the fashion of traditional "is the one who offers a range, not beyond the commonly accepted. Fashion innovators, or those who are promoting the new items in the estate are people who on their example show how to look like any new in the real world and the real person. Fashion is a major factor in the evolution of not only the costume, but a modern society in g eneral. To study the phenomenon of fashion as a special human culture began at the end of the XVIII century, interpreting it as an aesthetic phenomenon, due primarily to the changing aesthetic ideals and taste in art and costume. But to understand the true essence of the phenomenon of  «fashion », to reveal the underlying mechanisms of emergence and operation of society provided an opportunity for a sociological approach to the study of fashion. Researchers of fashion at the end of XIX-XX centuries considered fashion primarily.

Business Appraisal Assignment Example | Topics and Well Written Essays - 2000 words

Business Appraisal - Assignment Example The strategy can be accomplished by maintaining its low prices as continual respond to the changing needs of its markets. It diversification efforts to more products would continue to protect also itself from industry threats. Investing in research and development cost could be another way protects the company further from industry threats. Tesco PLC (or â€Å"Tesco†), based in the United Kingdom, operates under the retail industry. It has expanded operations outside the UK and it now considered as international retailer. Its being the UK leader in the grocery retailing, and its success internationally could explain its being considered world’s third largest retailer in terms of gross sales (Tesco, 2010a, 2010b). From being originally a UK-focused retailer specializing in food and drink, the company’s expansion should include its eventual diversification both by products and geographically. Its present business on clothing, financial services, health, car and dental insurance, electronics, telecoms, retailing and renting DVDs, and software speak for the magnitude of its diversification. Geographical diversification produced as retailing and associated activities outside the United Kingdom including that of Japan, Malaysia, Poland Hungary, the Republic of Ireland, Slovakia, China, The Czech Republic , India South Korea, Thailand, Turkey, and the United States (MSN, 2010a). This paper demonstrates an organization’s need to be knowledgeable of the influence of both its internal and external environment in order to have effective and appropriate decisions for the organization and for promoting good management. A wise decision maker should know itself firms in terms of its strengths and weaknesses and its industry opportunities and threats. The industry opportunities are what make the industry attractive or give more chances of gaining profits while industry

The successes of the Ottoman-Turk Empire Essay Example | Topics and Well Written Essays - 500 words

The successes of the Ottoman-Turk Empire - Essay Example The military strength of the Ottoman Empire in terms of the advanced weapons they used was immense. These weapons were acquired from those places they conquered and also as a result of the large wealth that enabled them to purchase the weapons. This gave them an upper hand when it came to fighting other empires and they therefore acquired a large land. The military number was great and especially because the Ottoman used two different types of military tapping on the strengths of each group. These two groups were the locals and the Kapti Kallari forces and the locals. The strength exuded by such military power led to the success of the whole empire in general. Lastly is the wealth of the empire which made them unapproachable by other states which might have wanted to conquer them. The wealth was contributed by the increase in land of the empire and also wealth left behind by the Byzantine empire. The relationship between the Turks and non-Turks was very noble and people had no issues with their diversity whether from religion or even tribe. During the Ottoman Empire leadership, the Turks were very tolerant of the other people that were non-Turkish. The Ottoman people were Turks and they were Muslims but the rest of the people within that location were Christians but they related no different with them than they related with their own tribesmen and religious men. The leaders showed their fellow tribesmen that all people were equal and they could coexist if they accepted their diversity. This is another reason that made this empire very strong because they embraced diversity (Goldschmidt and Davidson, 2012). The leadership of the Ottoman empire was almost in sync with the leadership in Europe and since Europe did not tolerate religious or tribal prejudices, then the empire did also not tolerate it. The issue to note however is the fact that

What factors account for the current level of public indebtedness in Essay

What factors account for the current level of public indebtedness in the UK and what economic and fiscal measures can the UK Government use to reduce that level of debt in the next 5 years - Essay Example Even in the countries with no major affected of the financial crisis, the national debt rose approximately 20% in 2007 to 2009. United Kingdom is one of the five countries with systaltic financial crisis. In these countries the national debt is approximately 75%. Like the rest of the world, UK is greatly affected by the financial crisis that led to an increased budget deficit and public debt. The situation was alarming as the public sector total debt was  £1, 231 .7 billion by the end of November 2013, equal to 76.6% of GDP (ONS public sector finances, 2013). During the global financial crisis from mid 1990s, public sector debt fell to 29% of GDP. UK national debt witnessed an increase of 37% of the GDP from 2002 – 2007. Even during the long period of expansion the public debt in the country kept on increasing. The main reason for this was considered to be the countries increased spending on health and education (ONS public sector finances, 2013). Not only that the spending on social security was raised as well (Ecomincs Help, 2013). In UK the other reason behind the sharp increase in public debt are: The rescission 2008-2013 particularly affected the housing industry resulting the falling of house prices, low taxes and unemployment. The country has seen a sharp decline in the income tax receipt and corporation tax. These factors later exposed the structural deficit. Many financial institutions bailed out that included Northern Rock, RBS, Lloyds and other banks. Debt is considered to be a two edged sward. It is its use and application that can minimize its adverse effect. If utilized wisely it can no doubt be a support in the rough times, but if not it can result in a disaster. Still the importance of borrowing cannot be ignored in the present times. The role of borrowing at the public level has gained importance after the great recession and the public borrowing globally has increased

The impact of technology on the war in Afghanistan Research Paper

The impact of technology on the war in Afghanistan - Research Paper Example The Taliban has explicitly expressed their support of the Al-Qaeda, a global network of terrorists, and in September 9, 2011, Al-Qaeda operatives executed Ahmad Shah Massoud, a prominent commander of the Northern Alliances. Such killing assured Osama Bin Laden of the Taliban’s support and refuge after the 9/11 Attacks (Council on Foreign Relations). And so, the seed for the biggest and most wide-spread war on terrorism has been sown; the war on Afghanistan was bred, needing only the attacks on US soil to spark the powder keg. The problem about Afghan stability and counterterrorist efforts is not simple a problem; the Taliban is continually able to hold the Afghan citizens silent about their presence by the effective monopoly of fear, threatening the lives of Afghan should they provide any hint to the US troops concerning the Taliban or the Al-Qaeda operations (Ferguson). Poor governance, ethnic conflict, and administrative mismanagement have crippled the Afghan government syst em in trying to address the problem of terrorism in the post-Taliban democracy. Terrorists still plague the Afghan communities, storing ammunitions and high-powered rifles, and in some case, a Taliban flag, in places so close to Afghan homes. Security in the Afghan state and the elimination of terrorist cells is highly important to maintain global peace, and such is the goal of the United States for its involvement in places so far away from the New World. After the 1993 bombing on the World Trade Center and the more famous 9/11 attacks, global security has become US security as these attacks against the US sprang not from the American continents, but from places across the oceans. In order for the US government to ensure the safety of its people, it must secure the safety of the entire world from threats as eminent as the Al-Qaeda, the Taliban, and all other terrorist networks and militant insurgent groups. As part of the study on the war in Afghanistan, there is a need to define c ounterinsurgency from counterterrorism, and in order to fulfill such, there is still a need to define the root-words that comprises the two military labels. Counterinsurgency is a concatenation of two words: counter and insurgency. Counterinsurgency is any organized military activity designed to combat insurgencies (Merriam-Webster). These are military activities geared towards combating insurgent groups that are against the central authority not recognized as belligerents. The term counterinsurgency was first used in the 1960s to combat communist-led revolutionists and insurgents, which Nikita Khrushkev termed as the â€Å"war of national liberation†, occurring all around the world that are against U.S. interest (Answers Corporation). The term replaced counterrevolution for public propaganda, since a revolution has a good connotation to the American public. Counterterrorism, on the other hand, is a concatenation of the words counter and terrorism. Counterterrorism refers to the practices, not necessarily military in nature, that acts as a response to terrorist threats and/or acts, be it real or imputed (Zalman). Terrorism is a criminal act that influences and audience beyond the immediate victim (Research-Terrorism). It seeks to achieve goals that are political, religious, or ideological in nature by inflicting terror and anxiety through the use of military equipments, usually aimed at civilian targets.

Providing care with limited reimbursement Coursework

Providing care with limited reimbursement - Coursework Example The number of patients visited weekly will reduce causing some who solely depend on the services of the health agency to suffer. A compromise in the services rendered to the customers may dent the image of the home health agency and lead to mistrust from patients. In such a case, there may be a mass exodus of patients from the organization derailing its operations. When the number of clients decline, the organization will receive less funding from the government. Allocation of fewer funds to the organization will paralyze operations, as there will be little finance to cater for salaries and allowance of the health professionals. The organization will experience shortage of personnel occasioned by inadequate funds arising from reduced government funding. The home health agency will adopt strategies that to enable it recover the lost revenue used to take care of the old patient. Increasing patients’ number receiving care services through the health agency will help bridge the gap in cost of service delivery. Government funding is directly proportional to the number of patients under care of the health agency. The sure way of ensuring a rise for cash availed to the agency by the government is solely increase in patient number. Consequent increased government allocation avails more funds to the agency that is indispensable to service delivery and income generation. The health agency will be in a better position to take proper care of its patients and cater for allowances and salaries for the staff. Mobilization of more patients is through carrying out public relations. In order to limit the cost of visiting patients, the personnel in charge will adopt application of public transport rather than private cars. Public transport systems are relatively cheap compared to the use of private means. In most circumstances, private cars have higher economic social class definition and would consequently demand more finances. In situations where the

An Analysis of Night by Elie Wiesel Essay Example for Free

An Analysis of Night by Elie Wiesel Essay â€Å"One day as I was looking in a mirror, I didn’t recognize myself†¦I then decided that since everything changes—even the face in the mirror changes—someone must speak about that change. Someone must speak about the former and that someone is I. I shall not speak about all the other things but I should speak, at least, about that face and that mirror and that change. That’s when I knew that I was going to write.† Elie Wiesel in Conversation with Elie Wiesel â€Å"I owe them my roots and memory. I am duty-bound to serve as their emissary, transmitting the history of their disappearance, even if it disturbs, even if it brings pain. Not to do so would be to betray them, and thus myself.† Elie Wiesel, â€Å"Why I Write,† in Confronting the Holocaust: The Impact of Elie Wiesel One of the primary themes or messages Elie Wiesel said he has tried to deliver with Night is that all human beings have the responsibility to share with others how their past experiences have changed their identity and how those experiences affect others. Wiesel believes that, in order to understand the true impact of the Holocaust, survivors like himself must serve as messengers to current and future generations by â€Å"bearing witness† to the events of the Holocaust and by explaining how those events changed each individual’s identity. II-Pre-Writing assignment: Personal Inventories Before writing your autobiographical sketch, all students must complete 10 Personal Inventories that describe the important people, places, experiences, lessons, etc. in each person’s life. Since these inventories could include sensitive or private information, they will checked for credit but will not be read by anyone except the student who wrote them. III-Autobiographical Sketch Write a story about an experience that affected you deeply and ought to be known by others. The story can be written in prose, can be a poem, can be a short story, can be a song, or another approved form of written artistic expression. In writing that story, answer the following questions: Provide context: what was the year? how old were you? Where did you live? what were the circumstances surrounding the experience? Re-tell the experience from beginning (exposition, rising action) to end (climax, falling action, resolution): what happened? who was involved? when? where? why did it happen? Reflection: what were your thoughts about the story at the time it happened? what are your thoughts about the story now? Share the moral or lesson: how does your story relate to the way you see yourself and others? W hat did you learn? what lessons does your story teach others? The sketch must be typed, point size 12, and double-spaced. The story is due on the day of the final.

Media Influence on Anorexia in Adolescent Girls

Media Influence on Anorexia in Adolescent Girls Katrina Cooper Table of Contents (Jump to) Rationale Aims and objectives Methodology Context Literature review How are adolescent girls being affected by fashion magazines and the media? Anorexia†¦Encouraged by Pro Anna website? Conclusion Bibliography Rationale A literature review is needed to analyse the reasons there is an increase in adolescent girls developing Anorexia Nervosa. A high number of girls are feeling pressured to diet to manage their weight. Social influences are affecting girls from believing the idea that women in fashion magazines, models and the media have the perfect body. This ideology can cause extreme dieting which can therefore develop into an eating disorder such as anorexia. Adolescent girls are being made to feel insecure about their bodies because of the way in which the media portrays underweight women with the image of the ideal body. Anorexia is a major concern for adolescent girls, with pressures from school, home and peers to remain at a healthy weight. It is difficult for girls to remain in control of their lives and can then lead on to extreme outcomes such as mortality or long term health problems. Aims and objectives To discuss in what ways the media influences girls into the idea of the ‘perfect body shape’. To discuss: Magazines Fashion Social media and internet access (Pro Anna website)   Methodology A literature review on the impact of social influences and the media has on adolescent girls of engaging in extreme dieting which can then lead to an eating disorder such as Anorexia Nervosa. Multiple studies agree that the media has an influence on adolescent girls. However; there is not enough research to declare social influences as the prime cause for young girls for developing anorexia. Numerous studies agree with the media being a cause for concern but research suggests that there are numerous other factors to take into consideration such as biological, developmental, behavioural and sociocultural. It is crucial to consider ethical considerations when taking part in research for a literature review to ensure all the information is accurately interpreted. If the research is not interpreted correctly it can create an unfair literature review. Context Anorexia Nervosa is a mental disorder which starts with an individual dieting and then leads on to unhealthy psychological thoughts about their bodies and weight. This can cause extreme weight loss and the irrational belief that the person is overweight. Individuals diagnosed with Anorexia have obsessive thoughts on restricting food, their calorie intake and food recipes. Studies suggest adolescents are most likely to develop an eating disorder because they struggle to deal with the developmental process that takes place just before or after puberty. Individuals concentrate on becoming thin for their own belief it will help with their personal identity. Studies have found that over the past 50 years there has been an increase in adolescent girls who have developed an eating disorder. The prevalence rate for young girls from ages 15-19 year olds who have developed anorexia nervosa has increased by 0.48%. There’s little information on the reasons adolescent girls have concerns about their weight and body issues. However, many researchers suggest the main reason is the media and the role it plays in portraying an ideal weight regarding pressures on young girls to remain thin. According to York (2012) there was an increase in people being admitted to hospital with an eating disorder. The admissions increased from 16% from the year before resulting in 2,228 in patients being treated for an eating disorder. The most major increase was from 10 to 15 year old girls, the prevalence rate increased from the year before by 69%. Similarly, it was recorded that 1 in 10 of all hospital admissions was girls aged 15 years old. How are adolescent girls being affected by fashion models and the media? Fashion models promote an unhealthy weight, The study of Katzmarzyk and Davis (1978 and 1998) studied models for two decades, results found models decreased their body weight. The study found that 70% of models were underweight, while 75% of women models were less than 85% of their ideal body weight. Similarly, Tiggemann studied 16 year old girls to find out the reasons for young girls concerns on weight and body dissatisfaction. Tiggemann found that the biggest reason that influences girls to lose weight is the media. However, he explained that the 16 year old girls are increasingly aware of the media influences and the self-image portrayal. The media such as magazines, television advertisements, music videos emphasise that female’s appearance is thoroughly important. This encourages adolescents to believe that self-worth is connected with appearance. Underweight fashion models create a negative impact upon themselves by looking unhealthy, stretched and physically disordered. Airbrushing in the media further emphasises impractical unrealistic expectations on young adolescent girls in society. In western society, young girl’s self-esteem deteriorates significantly during the adolescent stage. This increases the risk of young girls being extremely vulnerable and to feel dissatisfied with their weight. A study in the UK analysed 136 participant girls aged 11 to 16 year olds to find out if magazine images of underweight models or average weight models caused insecurities in young girls self-esteem. All of the young girls agreed it did cause insecurities and self-esteem issues. A study has confirmed 50% of young girls read fashion magazines between the ages of 11- 15 year old. Additionally, adolescents are being affected by the media because young girls see fashion models as a body to aspire for and admire them as a role model. This influences young girls to diet; in some cases this could have a negative impact on an adolescent girl and her associatiation with her body. Medical researchers are disturbed how the thin body from fashion models are becoming a stimulant to anorexia in adolescent girls. The fashion models bodies are being used as an influential cultural icon in society and fashion models are dangerously thin. Fashion models have an immense impact on young girls and how they begin to view their bodies in a negative way. The fashion models body creates a risk and danger to young girls because young girls think it is effective to aim to imitate the fashion model. This influences the behaviour habits associated with anorexia such as reducing eating habits and exercising more. Similarly, the university of west of England organised a survey involving 810 young participants. The survey concentrated on the media and images in magazine that promote ‘the perfect body’. Over half of the adolescent girls knew of other girls in their school who presently have body troubles. Apparently 25.4% of young girls compare their bodies to celebrities or people in the media and 35.2% of young girls want to look similar to models in magazines. Half of adolescent girls have been on a diet to lose weight and 15% of young girls would take diet pills if they were willing to lose weight. The age groups for individuals with anorexia In western society, people are taught that diets make them more content in their life. The media sends out messages that to be happy in life you have to be thin and there is comparison between realistic views on the body to thin models, average and underweight celebrities. Society wants individuals to look a certain way and being overweight has become unacceptable in western society. In addition, adolescent girls can attempt suicide because of the psychological effects of trying to achieve the ideal body promoted by fashion models. Recovering from anorexia can be difficult and may produce long term effects. Anorexia can have great effects on a young girls life with long term unemployment, parenting, fertility and relationship problems. It is not uncommon for young girls to be depressed with Anorexia. An individual’s eating disorder can have an impact in all aspects of the young girl’s life, in particular the family. Members of the family may find it difficult to approach and support someone with an eating disorder. Influence of Pro-Anorexia Websites The Pro- anorexia websites started appearing on the internet in 1994 and was initially created for individuals with Anorexia. The websites were used as a forum in which other people with the eating disorder could give online support to one another. However, research suggests individuals with the eating disorder are using the website as a way to stay thin, with groups of individuals encouraging one another to stay thin or lose more weight. There is a great concern for adolescents using anti recovery techniques on the Pro Anna website forum. Almost 49% of young adults internationally have access to the internet, exposing young people to damaging websites. The pro Anna website is described for promoting an eating disorder as a lifestyle choice and not as a medical condition. The content on such websites are influencing and giving adolescents ideas on starving themselves. There is a big concern on adolescents being able to access these websites and medical professionals should be aware of the harmful content on the Pro Anna website. Patients should be advised to seek accurate advice and support if willing to view information from the internet. However, more research is needed to be able to stop adolescents from accessing these dangerous websites. On the other hand, there are some positive roles for the Pro Anna website it can strengthen values for individuals and feel they are able to belong in a group. If the forum is used correctly by people with anorexia nervosa, individuals could share similar experiences, can give one another support and encourage each other to eat. The forum does encourage people with Anorexia to tell family, friends and doctors about their eating disorder. However, individuals on the website suggest that others with anorexia should not reveal too much too families and others as they believe people who do not have the eating disorder do not understand. A study of the Pro Anna websites reported that out of 182 families only 27% of parents discussed the Pro Anna website subject with their children. Similarly, only 52% of parents encountered and were aware of the Pro Anna websites. On the other hand, 35% of patients admitted using the Pro Anna websites, on average for at least 2.8 hours a week, with some patients using the website for up to 20 hours a week. The media has increasingly become aware of the effects of the Pro Anna website and are emphasising the necessary precautions parent should pursue in order to prevent their children from visiting the Pro Anna websites. However, the websites should not be unnecessarily advertised or promoted to children. Children should not be aware of the Pro Anna websites existence as this may cause unnecessary harm. In addition, children should be educated to critically analyse images in the media in case children do come across harmful content while accessing the internet. Conclusion The media has a great impact on adolescent girls from developing anorexia. The media is promoting unhealthily thin models and adolescents witness these images as adolescent girls read magazines regularly. This then causes self-esteem issues because adolescents are at a vulnerable age. It then can lead on to serious weight loss and dramatic outcomes. The age has decreased in adolescent girls at one point it was 16-19 year olds, but now it is affecting 11 to 16 year olds. The concern is high for adolescent girls gaining the opportunity of internet access to damaging websites which could further damage a person’s health. However, more research is needed to determine if social influences are the main cause for adolescent girls developing anorexia. Individuals should be aware there are many other causes other than social influences such as behaviour and biology. There are a number of factors that are necessary to take into consideration when diagnosing an adolescent girl with anore xia nervosa. There is not enough research to use one issue to be the responsibility of the eating disorder. 1

Kaiser Meyer Olkin Measure Of Sampling Adequacy Media Essay

Kaiser Meyer Olkin Measure Of Sampling Adequacy Media Essay 21stcentury has witnessed the advent development of a lot of technologies. Due to the advent of technology it becomes easier for people to take the advantage of the same. The role of television as a media is increasing day by day. Now we can see a lot of people opting for DTH, now we dont have to rely on the cable to see the programmes. Due to this the viewership of people has increased to a greater extent. There was a time when people enjoyed watching religious serials, educational programmes, movies songs which provided entertainment. But now the meaning of entertainment seems to have changed and now a day reality shows has become the flavor of small screen. The small screen has been flooded with reality shows, namely X Factor, Just Dance, Little Champs, MTV Roadies,  Emotional Atyachar, Ratan Ka Rishta,  Comedy  ka maha mukabala, MTV Stunt Mania, Kaun Banega Crorepati, etc. and the list goes on. Moreover, most of the reality shows have been hosted by one celebrity or other. The basic assumption underlying celebrity hosting the reality show is that the value associated with the celebrity is transferred to the brand of the reality show and therefore helps to create an image that can be easily referred by consumers. Consequently by association the reality show can very quickly establish the Creditability, get immediate recognition and improved viewership. However, there are many risks associated with such hosts. The viewership could slide down just as quickly as it moved up the consumers mind due to some problem in celebrity image, career graph etc. Literature Review (Khatri, July-Dec. 2006) has opined that celebrity endorsement does not itself guarantee sales. It can create a buzz and make a consumer feel better about the product, which in turn has to come to expectation of customers as a real star by delivering the promise. (Ogunsiji, 2012) has pointed out that Global brand endorsements demand a global brand management team. Thus regional and international organization is in place to maintain brand leadership through proper effective celebrity endorsements. So, companies with large brand portfolios need to have separate managers for each brand and its promotion. (S.K.Dube, 2011) has observed that in India today, The use of celebrity advertising for companies has become a trend and a perceived as winning formula of corporate image building and product marketing. The use of celebrity for brand promotion is increasing day by day but it cannot be treated as an assured strategic tool to enhance market share, demand of the product or even profit because it mainly depends upon suitability of celebrity with a product and brand as well. (Kineta Hung, 2011) found that findings from a survey involving 1,030 respondents from a national panel of consumers, showed that consumer celebrity worship is a significant antecedent to endorser effects; over-endorsement by a celebrity is an important moderator; and the model is robust across both sports and entertainment celebrities. (Gouranga, 2011) concluded that celebrity is an important factor of interest to generate more positioning of interest in the minds of consumers rather than message and background set up at the time of recall in advertisements. So celeb rity acts as an effective component of advertisement to make the advertisements more effective. (Jayant Sonwalkar, 2011) Observed that in a country like India, celebrities act as major opinion leaders and since awareness levels are low, celebrities play a major role in brand recall. Celebrities are helpful in initiating a desired state need among people. The respondents usually pay attention to those advertisements using celebrity icons. The study conducted by him also revealed that to some what extent celebrities initiate an action to buy that product. (PiligrimienÄ-, 2011) has found that the sport celebrity can be used when its possible to find a link between the product and sport, or when the company wants its customers to relate the product with the sport, active and healthy life style. (Ibrahim, 2010) Observed that using celebrity where the measurable results of such high cost strategy do not justify the amount of money that companies spend on utilizing celebrities. The allocated budget for using celebrities needs to be reallocated in other marketing areas such as marketing research and marketing insights to understand customers needs in more details. (Datta, 2010) has concluded that there are lots of challenges involved in finding in right celebrity match with product or service. Further he opined that for the success of celebrity endorsement right fit between celebrity and band endorsed is must. Objectives Aims and objective of the study: In this changing world consumers preferences toward reality shows is increasing and they are finding these reality shows as a good source of entertainment. Most of the reality television programmes are getting good response due to their respective hosts. How much an effective a particular host is? Does the response of consumers change due to change of celebrity host? Is the personality of the host is matching the personality of television programme? This study can help the sponsors and producers of programmes to choose an appropriate host for their reality show. Further this study can help in enhancing the viewership of reality programme. Objectives of the study 1. To know the factors affecting consumer preference towards Indian reality shows 2. To study the reason of variation of viewership in program Kaun Banega Crorpati between year 2000 to 2011 3. To study the compatibility of host personality (Amitabh Bacchan Shahrukh Khan) with respect to Kaun Banega Crorpati Need of the Study Reality shows has become important part of the many peoples life. Now a days we are seeing a lot of Indian reality shows on television. Now most of the channels who wants more TRP are coming up with a new reality shows. Competition in this field has also increased to a greater extent. So producers of reality shows start hiring super stars for hosting there show. Producers are spending millions of rupees on hosts. Different people have different perceptions regarding the celebrity hosts. Some people might enjoy seeing a particular host in a reality show, but some people do not like that host.Every celebrity is having his/her own personality. A marketer needs to know that whether the hosts personality is matching to the personality of the program he is hosting. This research can help the marketer to know that what kind of host would be appropriate for his show. If the marketer can make the right choice in selecting the host for his program, he can beat the competition and can have highest TRP for his/her reality program. Scope of the Study: The scope of study is confined to Indian reality programs and data has been collected from people residing in Jalandhar and Phagwara region of Punjab. In this study we have taken one of the most popular Indian reality show Kaun Banega Crorepati.Here researchers has tried to find the factors which affects consumers preference towards Indian reality shows. Further, researchers have tried to find the reason of variation in viewership of Kaun Banega Crorepati from 2000 to 2011 along with host compatibility with programme Kaun Banega Crorepati. Research Design: Here, by and large descriptive study has been followed. Researchers are trying to discover the insights that how the host personality is affecting the consumer preferences towards the Indian reality shows. Survey method with the help of structured questionnaire will be used for the data collection the data collected will be analysed quantitatively and this also qualifies that our research design is descriptive in nature. Here we are also trying to find out the reason of variation of viewership for this researcher will conduct one focus group discussion to find out the aforesaid objective. So our research design is also exploratory to some extent. Sampling Design Target Population: People residing in Jalandhar and Phagwara, who watch Indian reality show like Kaun Banega Crorepati Sampling Technique: In this research Convenience sampling has been used. This is a type of Non Probabilistic sampling. As everyone dont watch reality programme like KBC, so only those people have been surveyed who watch these programmes. Sample Size and data collection: In this research Sample size 300 respondents from Jalandhar and Phagwara of Punjab region has been collected. Researchers has used structured questionnaire for this purpose. In the questionnaire for measuring attitude five point Likert scale has been used. Few dichotomous questions have also been used to understand respondents behavioral pattern. A focus group of 11 people consisting different age group and occupation was conducted to find out the reason of variation in viewership of KBC during 2000 to 2012.Secondary data has been collected from Internet, books, periodicals, magazines etc. Time period of Data: The data is collected in between the time frame of month January 2012 to June 2012 across Phagwara city and Jalandhar city and its suburbs. Pilot testing: Researchers have done pilot testing by using convenience sampling technique. A sample of 35 was taken for this purpose. A questionnaire containing Likert Scale was instrumented for this purpose. Reliability testing for the pilot survey was decent with Cronbachs Alpha 0.697. Some necessary changes as per requirement were made in the questionnaire after conducting pilot survey. Data Analysis: Demographic variables like Gender, Age, Occupation etc. has been used for profiling of the customer. Also, profiling has been done on the basis of variables like does respondent watch reality programmes on television, does respondent watch KBC etc. from literature survey lots of variable has been found which affects consumer preference towards Indian reality shows. So, Factor analysis has been used to identify the important factors out of several variables. Apart from this a Focus group was conducted to know the reason of variation in viewership of KBC from 2000 to 2012. Brief Summary of tools used for analysis: 1. Descriptive Statistics: For profiling of customers. 2. Factor Analysis: To identify important factors affecting consumer preference towards Indian reality Show 3. Q Score: To understand host compatibility with popular show KBC 4. Focus Group: To understand the reason of variation in viewership of KBC from 2000 to 2012. Frequency Distribution Here frequency distribution of the 300 respondents has been displayed who prefer to watch different reality shows. Researcher has found that out of 300 respondents, 127 respondents most preferred Indian reality show is Kaun Banega Crorepati. However in response we have also found that all the 300 respondents were aware of Indian television reality show Kaun Banega Crorepati and they have watched it at least once. 2.Can you tell the names of celebrities who have hosted the show? Researchers provided different option of celebrities name for this question, in which again all the 300 respondents were able to answer this correctly. Respondents were able to identify both hosts of KBC Amitabh Bachhan and Shahrukh khan. Who is the better host Amitabh Bachhan or Shahrukh khan for KBC. Researcher has found out that out of 300 respondents 254 has chosen Amitabh Bachhan as a better host only 46 has chosen Shahrukh Khan as a better host. FACTOR ANALYSIS Factor analysis was performed to know which are important factors which affect respondents preference towards watching Indian reality show. Questionnaires were administered to a sample of 348 respondents, after scrutiny researcher has removed 48 questionnaires due to errors in response. The data based on Likert scale, which was meant for measuring respondents preference was entered into SPSS data sheet. Before applying Factor analysis Reliability test was performed and then data was subjected to Factor analysis by using Principal Components Analysis (PCA) method. KMO Value which determines the sample adequacy was found .816 which was highly satisfactory. Varimax rotation for orthogonal factors with Kaiser Normalization was considered to get the % of variance explained for 13 statements in the questionnaire. To find the relevant factors Eigen value of greater than 1 was considered. A table of Rotated Component Matrix is generated with the help of SPSS and three factors were derived. H ere Factor loading above 0.50 are considered for Factor analysis. Then, the factors are derived based on the statements that have gone into each factor. The list of factors along with the supporting statements is displayed in Table 4. KMO and Bartletts Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .816 Bartletts Test of Sphericity Approx. Chi-Square 1.322E3 Df 78 Sig. .000 Kaiser-Meyer-Olkin test is applied to check out the adequacy of data. Here, it has been found more than 0.816, which is more than desired value of 0.5. Rotated Component Matrixa Component 1 2 3 1.Influence of host personality .079 .070 .857 2.For the sake of knowledge -.034 .445 .662 3.Just for Enjoyment .326 .264 .331 4.Come on my favourite channel .786 .190 -.094 5.Because of peer influence .856 .208 -.032 6.Family Influence .816 .142 .135 7.Perfect timings .611 -.061 .467 8.Content of the show .054 .289 .629 9.Match with my personality .302 .529 .260 10.Like the way of portraying .359 .099 .070 11.For viewers questions .271 .709 .158 12.Challenge human capabilities .083 .854 .094 13.Platform for common people .150 .730 .243 Factor List Channel, peer family influence competition and connect with common people Host Knowledge Come on my favourite channel Match with my personality Influence of host personality Because of peer Influence For viewers questions For the sake of knowledge Family influence Challenge human capabilities Content of the show Perfect timings Platform for common people Description of the factors Factor 1, refers to, Channel peer and family influence and contributes to 33.978% variance. This factor is described in terms of Favorite channel, peer influence, family influence, and perfect timing of the show telecast. Factor 2, describes the competition and connect with common people contributes to 14.352% variance. This factor refers to Questions for viewers, challenge human capabilities, match with my personality and platform for common people. Factor 3, focuses on Knowledge and content and it contributes to 8.865% variance. This factor includes statements like influence of the host personality, for the sale of knowledge and content of the show Focus Group discussion to find out the reason of variation in viewership of KBC: To find out the reasons in variation of the viewership of reality show KBC, focus group was conducted.in focus group 11 people from different age group and back ground were selected. Main finding of the focus group has been summarized below: It was observed during the discussion that, Change in the host of KBC from Amitabh Bachchan to Shahrukh Khan for Kaun Banega Crorepati has a great inverse impact on variation in viewership. During focus group participating people noted saying that Amitabh Bachchans personality matches with the personality of show. Most of the people felt that, Kaun Banega Crorpati is a kind of Quiz show where seriousness of the host, proper discipline and intellectuality of the host is required. These all are the qualities possessed by Amitabh bachhan., which can be attributed to the success of Amitabh bacchan as a host of KBC. A lots of other reality shows like Dus Ka Dum, Khatron Ke Khiladi etc. came on silver screen after the intial success of KBC, which also impacted the viewership of KBC. However, most of the Quiz show hosted by other super stars was similar in nature. Four participants of focus group discussion who were female observed that as KBC was coming on Sony television from 9 PM to 10 PM on week days, and a lot of family serials were also being telecasted on different television channels on same time slots. Here, these female participants felt that they preferred watching family serial rather than KBC. Five participants, who were doing jobs, found that KBC show used to come on working days and these people after coming exhausted from office looking for some refreshment programs, they were not interested in watching a show where they need to apply their mind. It was also observed that most of the participants were agreeing that voice quality, overall personality and matureness of Amitabh bachhan was very good which was lacking in Sahrukh khan as a host of KBC, however later was observed charming and informal. Q score Technique Applying the Q score technique to determine the familiarity, popularity and compatibility of two stalwart (Amitabh Bachhan and Shahrukh khan) among Indian celebrities as a host of KBC based on feedback from the respondent from different demographic background will be very relevant and useful for producers and directors in identifying and selecting the appropriate celebrity as a host of their respective reality shows. Q score to help choose the right celebrity host for reality show Q Score is normally used by marketing firms to select the right celebrity for endorsing their product/ services and determining the popularity ranking of the celebrities as per the consumers response. The Q score answers the question how appealing and popular is the celebrity among those who do know him or her? Advertisers and advertising agencies can refer to Q rating score of a celebrity for choosing the right celebrity. In this process respondents are asked to indicate two things first Whether they have seen / heard about the selected celebrities? Secondly, if yes- then the respondents are asked to rate the celebrities on a five point Likert scale scale that includes One of my Favourite, Very Good, Good, Fair or Poor. Calculating Q ratings:- Q rating is calculated by taking the percentage of respondents who indicate that a celebrity is ONE OF MY FAVOURITE and dividing that number by the percentage of respondents who indicate that they have heard of that Celebrity. Here, researcher has calucated Q score to check the compatibility of host personality (Amitabh Bacchan Shahrukh Khan) with respect to Kaun Banega Crorpati. Q scores for Amitabh Bachchan: A= How many people know Amitabh Bachchan as a host for KBC/ Total number of respondents Here all 300 respondents were aware about Amitabh Bachchan as a host for KBC So A= 300/300 = 1 B= how many respondents rate Favourite/ total number of respondents As 184 respondents answered favourite Amitabh Bachchan as a host for KBC So, B=184/300 Q Score = B/A= 184/300*100 = 61.3 Q scores for Shahrukh Khan: A= How many people know Shahrukh khan as a host for KBC/ Total number of respondents Here all 300 respondents were aware about Shahrukh khan as a host for KBC So A= 300/300 = 1 B= how many respondents rate Favourite/ total number of respondents As 70 respondents answered favourite Shahrukh khan as a host for KBC So, B=70/300 Q Score = B/A= 70/300*100 = 23.3 Analysis: Based on survey researcher find that Amitabh Bachchan is having a Q score of 61.3 Shahrukh Khan has a Q score of 23.3. Generally Q score more than 50 is considered good. This indicates that Amitabh Bachchan is a better host for Kaun Banega Crorepati rather than Shahrukh khan. Summary of research findings Compatibility of host personality with the reality show is one of the most important factor for the success of reality show. Apart from compatibility show timing, nature of show, content of the show also contributes towards success of the show. Factor analysis concluded that Channel peer and family, competition connect with common people and knowledge content are the important factors which affects people preference towards watching reality show. As a host of KBC, overall personality and matureness of Amitabh bachhan was very good which was lacking in Sahrukh khan as a host of KBC, however later was observed charming and informal. This is one of the main reasons of the success of Amitabh Bachhan as a KBC host. Based on focus group we found came to conclusion that the reasons of variation in viewership of KBC between 2000 to 2012 are timings of the show, change of host of show, coming up of new reality shows, the content of the show is same from last five seasons which has created a boredom, increase in the number of channels etc. Based on Q score analysis it can be derived that : Based on survey researcher found out that Amitabh Bacchant is having a Q score of 61.3 Shahrukh Khan has a Q score of 23.3. This indicates that Amitabh Bachchan is a better host for Kaun Banega Crorepati rather than Shahrukh khan Conclusion After conducting this research it can be concluded that competition connect with common people, Channel, peer family influence and Knowledge content are three important factors which affect the consumer preferences towards Indian reality shows. Apart from the fact that KBC is being hosted by Amitabh Bachhan, reality show like KBC has become popular due to the reason that it is a platform for common people and the knowledge of the people is also increasing by watching this kind of show. Researchers come to the conclusion that the reasons of variation in viewership are primarily because of timings of the show is not appropriate because this show used to come on a time slot of 9 PM-10 PM which is a prime time and due to this clash of timing between different popular shows. People were in a habit of watching Amitabn Bchchan in the KBC as a host,but in the third season Shahrukh Khan came into picture the TRP of the show fell drastically. Most of the people think Amitabh Bachchans pers onality best matches with the show and change in the personality show caused sharp decline in viewership. This research will go a long way in helping the advertising agency, directors producers of reality show, who can make this, research a basis in selection of the celebrity for endorsement and celebrity as host for reality shows. Future Research The scope of this research study may be further enhanced by incorporating different reality sho in the research. This research can also be extended further for deciding celebrity for endorsement purpose.

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Lorraine Hansberrys A Raisin In The Sun Essay -- essays research pap

A Raisin in the Sun Throughout the play, A Raisin in the Sun, the character Beneatha talks about finding her identity. The concept of assimilation becomes very important to the Younger family. Neither of the members of the Younger family wanted to assimilate into mainstream America, they just want to live comfortably. The Youngers are an African American family living on the south side of Chicago in the 1950s. They were living during an era where America was extremely racist towards blacks. The Younger family was made up of Mama, the backbone of the family, her daughter Beneatha, her son Walter, his wife Ruth, and his son Travis. They all lived in a small two-bedroom apartment where they had to share a bathroom in the hall with their neighbors and Travis slept on the couch. Mama and her family were about to receive a check for $10,000 from the deceased Mr. Younger’s insurance policy. This money seemed like the answer to the family’s’ prayers. Everyone seemed to have big dreams for the money. Mama wanted to buy a house, Walter wanted to invest the money into a liquor store, and Beneatha wanted to use the money for her medical school tuition. Ruth agreed with Mama’s ideal of buying a house and she thought that the house would provide more space and opportunity for her son. Mama wanted to use the insurance money to buy a house. She finally had the chance to fulfill the dream that her and Mr. Younger always had. Mama wanted to buy a house in a predominantly white neighborhood b... Lorraine Hansberry's A Raisin In The Sun Essay -- essays research pap A Raisin in the Sun Throughout the play, A Raisin in the Sun, the character Beneatha talks about finding her identity. The concept of assimilation becomes very important to the Younger family. Neither of the members of the Younger family wanted to assimilate into mainstream America, they just want to live comfortably. The Youngers are an African American family living on the south side of Chicago in the 1950s. They were living during an era where America was extremely racist towards blacks. The Younger family was made up of Mama, the backbone of the family, her daughter Beneatha, her son Walter, his wife Ruth, and his son Travis. They all lived in a small two-bedroom apartment where they had to share a bathroom in the hall with their neighbors and Travis slept on the couch. Mama and her family were about to receive a check for $10,000 from the deceased Mr. Younger’s insurance policy. This money seemed like the answer to the family’s’ prayers. Everyone seemed to have big dreams for the money. Mama wanted to buy a house, Walter wanted to invest the money into a liquor store, and Beneatha wanted to use the money for her medical school tuition. Ruth agreed with Mama’s ideal of buying a house and she thought that the house would provide more space and opportunity for her son. Mama wanted to use the insurance money to buy a house. She finally had the chance to fulfill the dream that her and Mr. Younger always had. Mama wanted to buy a house in a predominantly white neighborhood b...

William Shakespeares Othello Essay -- William Shakespeare Othello Ess

William Shakespeare's Othello Every artist needs a subject to draw inspiration from—an idea to develop into a masterpiece. Leonardo da Vinci had Madame Lisa to portray in paint. The Beach Boys had Rhonda to render in rhyme. And William Shakespeare had one of one hundred stories written by Giraldi Cinthio to help him create his masterpiece, Othello. Each artist creates his own interpretation from his source. Shakespeare transformed the core of Cinthio’s story into a tragedy. A tragedy is drama which depicts â€Å"a public struggle between larger-than-life protagonists and universal forces† (Glossary 175). A tragedy also involves a â€Å"hero’s suffering and his consequent moments of tragic insight or knowledge† (McJannet 1). Each subtle change, which Shakespeare adapts from his source, serves to turn an ordinary tale into an extraordinary tragedy. The changes Shakespeare makes create a â€Å"larger-than-life protagonist.† In Cinthio’s work, the Ensign falls in love with Disdemona. The Ensign tries every means available to woo her, yet he fails in every attempt. The Ensign â€Å"imagined that the cause of his ill success was that Disdemona loved the Captain of the troop† (Cinthio 137). As a result, â€Å"the love which [the Ensign] had borne the lady now changed into the bitterest hate, and†¦he devoted all his thought to plot the death of the Captain of the troop and to divert the affection of the Moor from Disdemona† (Cinthio 137). Cinthio’s plot does not center on Othello, it is powered by Disdemona. Shakespeare makes a key change when creating his play. Shakespeare makes Othello the clear protagonist. Iago’s plotting revolves around Othello. Not only does Othello pass Iago over for a rightly deserved position, but â€Å"it is thought a... ...Michelangelo did with a chisel, so Shakespeare does with a pen. Shakespeare took Cinthio’s idea of a Moor. Shakespeare chipped away parts, and patched them back together, in a reconfiguration from his own mind’s eye. Shakespeare creates a tragic flaw, and from this a tragic error occurs. Shakespeare creates an impressive protagonist amid a fateful world. Within this tragic world, the fatal manipulation of Othello is brought to light. In short, Shakespeare turns a tale into a tragedy and a story into a masterpiece. Works Cited: Cinthio, Giraldi. Hecatommithi. Trans. J. E. Taylor. Ed. Alvin Kernan. New York: New American Library, 1998. (134-146). Glossary. (170-175). McJannet, Dr. Linda. â€Å"Short Paper: Shakespeare and Cinthio.† Spring, 2006. (1-2). Shakespeare, William. Othello. Ed. Alvin Kernan. New York: New American Library, 1998. (2-128).

Stefan’s Diaries: The Craving Chapter 20

The New York Halls of Justice and House of Detention was a slablike stone structure that rose heavily from the street like an old tombstone. The interior was a portrait in gray, with grim-faced policemen and haggard criminals. And us. Vampires caught in a human system for a bloody crime we didn't commit. The twistedness of it all was remarkable, but it did nothing to alleviate our current situation. With our hands tied behind our backs, a young policeman marched Damon and me up several flights of worn wooden stairs and into the chief's office. He commanded a small square of the larger floor. Sketches of wanted men lined his walls, one man's eye struck through with a large nail. The chief himself was a grizzled veteran with a full black beard, except for where a smooth, diagonal scar cut through his skin. He looked at our rap sheet and let out a low whistle. â€Å"The whole Sutherland family? That'll be in the papers tonight.† I flinched at hearing such insensitivity coming from the lips of a normal human. What sort of monsters did he deal with that the death of an entire family was no more than a news item? â€Å"We didn't do it,† I said. â€Å"No, of course you didn't,† the chief said gruffly, running a finger along his scar. â€Å"No one who ends up here has ever done it. But the courts will get it sorted out, and everyone will get what they deserve.† We were unceremoniously dumped into a holding cell that was larger than the entire one-person jail back home, where Jeremiah Black spent many a night sleeping off his drunken stupor. I never expected to see the inside of a cell myself. â€Å"We didn't do it,† Damon whined, imitating me and shaking his head, as soon as the guard left. â€Å"Could you make us sound any more ridiculous?† â€Å"What, are you afraid of us coming off as sissies?† I asked. â€Å"Would you rather I just bared my fangs at him?† A rasping chuckle came from the corner of the cell, where another prisoner sat slumped against the wall. His hair receded from his forehead in a deep V and he had the arms of a dockworker. â€Å"Nice clothes,† he said with malicious growl, eyeing our formal suits and clean-shaven cheeks. â€Å"What are you in for, rich boys?† â€Å"Killing a family,† Damon answered without pause. â€Å"You?† â€Å"Beatin' in the heads of the likes of you,† he answered back just as quickly, cracking his knuckles. He took a swing at Damon, but my brother reached up and, with hands faster than the human eye, deflected the blow, and pushed the man against the wall with a loud crack. The giant didn't so much topple as just crumple straight down, falling into an unconscious puddle around his own feet. None of the officers came running, and I wondered if fighting in the cells was an ordinary occurrence. Damon sighed as he stepped around the man. He sat down on the floor in a moment of exhaustion that was almost human, almost like the old brother I used to know. â€Å"Why is it we always end up locked behind bars with each other?† â€Å"Well, at least this time you're not being starved,† I answered drily. â€Å"Nope. No chance in that,† Damon said. His eyes surveyed the police standing on the other side of our bars, taking in each person. Then he leaned his head up against the wall and gave the peeling paint a grudging sniff. â€Å"And I think there's more than a chance that there are a couple of rats in here for you, too.† I sighed, sliding down the wall and sitting next to him. I did not understand this new Damon. His shifts in mood were frightening. One moment he was the soulless vampire who killed without remorse, the next he was someone who seemed like my old childhood companion again. â€Å"What's the plan?† I asked. â€Å"You're looking at it,† he said, getting up and indicating the dead man at our feet. â€Å"Guard! Man down in here.† When the guard approached and saw the body on the ground he seemed annoyed, but not surprised. The guard didn't lean too close – he had survived long enough to know not to. But it was close enough. Damon flared his eyes. â€Å"Forget we were ever here. Forget what we look like. Forget who brought us in, our names, and everything about us.† â€Å"Who's us?† the guard asked, hypnotized but slow on the uptake. â€Å"The man I came in with,† Damon snapped, pointing at me. The guard nodded faintly. â€Å"Forget everything about us. And then – send over the other guard, all right?† The guard wandered back to his post, somewhat dizzily at first, then cocked his head as if he had just remembered something. He went to one of the guards on patrol and pointed at the jail cell. Not at Damon, through Damon. It was like Damon didn't exist anymore in his reality. â€Å"One down,† Damon muttered. He looked tense. Again I wondered how many people he really could control at once. The second guard approached. He had a scar across his face that twisted one eye shut, and he smacked his billy club as he walked. But before Damon could compel him, he said the absolute last thing we expected. â€Å"Your lawyer is here.† I looked at my brother. He looked back at me in equal surprise. He raised an eyebrow as if to say: Did you arrange this somehow? I very slightly shook my head. Damon straightened his shoulders as a clang sounded and the door to the stockade opened. The smell of rotten eggs and death filled the room as another man walked in – the lawyer. He was huge. Larger than the prisoner Damon had knocked out, with long arms and a huge chest. His hands were monstrous, with stubby fingers that gripped a leather portfolio. He came into the room slowly, with the careful tread of someone or something too large and dangerous for its surroundings, like the pace of a panther around its tiny circus cage. His clothing was of a foreign cut, comfortable, rich linen and silk that allowed his massive body to move easily beneath its folds. And his eyes†¦ They were small and blue, but not the clear blue of my brother's. They were mottled, milky almost, and too ancient for the rest of his body, moving quickly but incorrectly, like a bird's or a lizard's gaze, but with a powerful intelligence behind it. This man was not human. He didn't feel like a vampire, not exactly. But there was something just below his surface waiting for a chance to explode. The Power radiating from him was greater than anything I had experienced. And my instincts told me that even though he had come under the auspices of being our lawyer, this man was not here to help us. He surveyed us in the jail cell and smiled slightly. â€Å"You may go,† he said to the guard behind him. His voice didn't even rise, but quietly reverberated in a way that carried to the far end of the empty holding cells. And yet they went. Quickly, and with something like relief on their faces. We were left alone with this beast. â€Å"Good evening, gentlemen,† he said, smiling in a way that made me sick. â€Å"Who are you?† Damon asked, clearly trying to sound bored. But I could hear the fear in his voice. â€Å"Who am I?† the man repeated in a heavy accent. â€Å"Does it help to know the name of the one who will kill you? It didn't seem any comfort to your wives.† The words fell like stones to the floor, heavy and final. The man casually put a giant hand up to rest on a bar. â€Å"You killed the Sutherlands,† I whispered. â€Å"Yes.† He smiled and pursed his lips. â€Å"It was fun.† â€Å"You tore them apart like paper dolls,† I said, even though I knew he could tear me apart, too, could scatter my limbs like the petals that had lined my wedding altar. â€Å"You†¦ broke them.† â€Å"Young vampire, you must know the hunger of the beast,† he said with a smile that wasn't at all amused. â€Å"There are other hungers, for other things, that once awoken cannot rest until they are satisfied.† The whites of the man's eyes glowed red, and there was a hush in the air, like great Power was being summoned. I could practically smell the fear coiling off Damon in large strips. But I began to grow angry. Rage boiled in my stomach and shot out through my body. This man had butchered an innocent family and enjoyed it. This was what my new life as a vampire meant – layers and layers of evil, and even more horror and destruction, just when I felt I had reached the very bottom. â€Å"Why?† I demanded, coming forward as far as the bars would let me. â€Å"What did they ever do to you?† â€Å"Why?† the beast asked. He leaned forward, mocking my bravado. As he neared, mere centimeters from my face, a sickening stench of old blood and decay swept over me. It was like a thousand years of death and dismemberment followed him around, a trophy from each corpse he was responsible for. â€Å"Recompense.† He said each syllable carefully. â€Å"Recompense?† I echoed. He bared his teeth. â€Å"Yes, recompense. For taking Katherine. And destroying any chance to break the curse.† Katherine? What did she have to do with all of this, with this abomination in front of us? With the Sutherlands? And what curse? I looked over at Damon. She had always shared more details of her life, of being a vampire, with him. But my brother was wide-eyed and gaping like a fish, even more stunned by hearing her name than I was. I thought about the blissful, ignorant weeks I spent as her slave and lover, never imagining that she would lead me straight into hell. The man backed up a few steps, including Damon in his foul stare. â€Å"Yes, you understand now,† he said, nodding. But we didn't. â€Å"I – † Damon began to speak. â€Å"SILENCE!† the man roared. Suddenly he was pressed up against the bars, a blackened fingernail inches from Damon's throat. â€Å"Do you dare deny it?† With a chilling deliberateness, he pushed an iron bar aside like it was a curtain. The metal screamed in agony. In a flash of darkness he had stepped through, and wrapped a giant hand around each of our throats. â€Å"You took Katherine. I take your new life from you. An eye for an eye, as you people are fond of saying. Right?† â€Å"I†¦ don't know what you're talking about,† I said, choking. The monster threw back his head and laughed. â€Å"Of course you don't.† He snapped his head back, suddenly fixing me with his eyes and a sneer on his lips. He didn't believe me. â€Å"Katherine never mentioned Klaus?† Even after her death, Katherine continued to haunt us. I looked over at Damon. There was a pained, heartbroken look on his face. It was gone in an instant, but for that one moment I thought I saw through to my old brother. He was shocked by the fact that Katherine, the love of his life, had been involved with a creature as heartless as the one that stood before us. I felt for him. Unbidden, half a dozen images of Katherine came to my mind. Her amber eyes that commanded attention. Her long black hair hanging in waves around her neck, as if she had just done something that might have disheveled it. Her tiny waist and mischievous smile. She had been irresistible. And Damon and I weren't the only ones to have felt her pull. The man tightened his grip on my throat, and I could hear the groaning of vertebrae. In a moment we would be on the floor, our necks snapped as easily as that of the prisoner Damon had killed. Then suddenly I was free. Damon fell to the ground beside me, also released from the stony grip that held him. From outside the cell, the monster smiled viciously. â€Å"I will see you two later,† he promised. And then, almost as an afterthought, he used a delicate finger to push the jail bars back into place. â€Å"And remember, I am always watching.†