Competitors of Trading Company in Singapore Assignment

Competitors of Trading Company in Singapore - Assignment Example The company’s portfolio consists of an impressive collection of about forty premium beer brands which includes famous brands like Heineken, ABC Extra shot, Barons Strong Dew etc. The company represents the premium Netherlands based brand Heineken in about sixty markets which are spread across ten nations of the globe. The company has achieved credible quality certifications like the ISO 9001: 2000, â€Å"Critical Control Point† and â€Å"Hazard Analysis† recognition as a mark of its strive towards marinating high-quality standard in the products. The firm has been consistently rated by many organizations including KPMG for providing excellent quality products and consistently adding value for its customers (Asia Pacific Breweries Ltd, 2010). Chiap Seng & Co is a Singapore based company which is engaged in importing food items from various nations. The company was established in the year 1958 and has carved a niche for itself in the Singapore market. The product portfolio of the firm is quite varied and includes food kinds of stuff like oils, bottled grocer, canned foods, preserved foods, dry fruits etc. In addition to these products, the company also imports products like vermicelli, olive, pork etc from various nations across the globe. The company has expanded over the years and is presently engaged in exporting and whole selling goods in the Singapore market in addition to importing premium quality branded food items into the nation (Chiap Seng & Co, 2002). Wine Boss is a wine importing firm based in Singapore. It is incorporated as Wine Boss Trading Pte Ltd. The company is engaged in the import of quality wines from Australia, USA, France, Argentina and Spain. The firm imports premium branded wines from these nations and sells them to various channels in Singapore. The company also provides special customized packages for its customers. This includes providing wine arrangements at parties, clubs, and hotels.